Edma Photo Marketing is located in Markham, Ontario, Canada. The company was established in 1975 by its then chairman Mr. Earl D. Magee. Mr. Magee has had a long history in the photographic industry spanning some 50 years; over 30 of which were with his own company. Prior to establishing Edma PM he was President of General Films Corporation (a major photographic distributor at the time) and also a past President of the Canadian Photographic Trade Association. He was a pioneer in the sourcing of quality photographic accessories and their suppliers throughout Europe and Japan, a practice of which was unheard of at the time.

During his career he gained a reputation within the Canadian photographic industry as a supplier of quality products, combined with outstanding customer support to photo, audio-visual and digital imaging retailers across the country. These were his founding principles in establishing Edma Marketing and these principles continue to guide the company today.

This tradition has been further enhanced with the acquisition of Heidorn Photo Marketing - another photographic distributor with an excellent reputation and a 25 year tradition as experts in photo related batteries and the supply of specialty photo & video replacement lamps. In fact, Heidorn PM originally launched the VARTA battery brand in Canada back in 1984 when it was relatively unknown. Today it’s the photo industry’s leading quality battery brand, according to industry surveys conducted by ‘Photo Trade News Magazine.

The combination of these two companies brings together almost 60 years of photographic distribution excellence. Edma PM is now known for supplying some of the finest photo accessories in several categories and for the expertise and support provided to our customers, within those categories. To learn more about these fine products please visit the products section of our web-site or feel free to contact us.

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